WHY SOCIAL MEDIA MATTERS FOR THE CHURCH

Social media isn’t just for brands and influencers—it’s one of the most powerful tools the Church can use to reach people where they are. In a digital-first world, platforms like Instagram, Facebook, and YouTube are today’s modern-day front doors to your church.

It’s where people scroll, search, and connect daily. With the right approach, social media allows your church to share encouraging content, promote events, stream services, tell stories, and engage with both your congregation and your wider community throughout the week—not just on Sundays.

Consistency and authenticity are key. Your social media doesn’t need to be flashy—it just needs to be real, helpful, and aligned with your church’s voice. Highlight what God is doing, share hope-filled messages, and create content that invites people into relationship, not just attendance.

When done well, social media becomes more than a marketing tool—it becomes ministry. It extends the reach of your message and helps people encounter Jesus in their everyday lives.